The Tilley Hat Campaign I was asked to shoot range of Summer season hats and after much discussion and looking at various countries we opted for South Africa. It was January in the northern hemisphere so not exactly condusive to warm weather conditions. The shoot was eventful taking in a variety of locations and as often happens the best laid plans. . . l work all over the world and experience and keeping cool under pressure is the key. This logic also applies when a full grown male lion takes a dislike to you and launches into a charge. This woke the cast and crew up and could have been the last picture I ever took.