The Tilley Hat Campaign For a range of Summer season hats after much discussion and looking at various countries we opted for South Africa. It was January in the northern hemisphere so not exactly condusive to warm weather conditions. The shoot was eventful taking in a variety of locations from golf courses, to rail racks, vineyards to cliff tops. There was a problem with the hats. They were seized by customs for having the wrong import licence. I have been in the game for a long time and shot all over the world, problem solving is key. Don't panic, think rationally. This logic also applies when a full grown male lion takes a dislike to you and launches into a charge.